Cleaning Customer Lifetime Value Calculator
Calculate customer lifetime value for a cleaning business. See how retention rate, average ticket, and visit frequency affect LTV.
What is LTV?
Customer Lifetime Value (LTV) is the total revenue a cleaning business can expect from a single customer over the entire relationship.
Formula: LTV = Average Ticket × Visit Frequency × Customer Lifespan
Where Customer Lifespan = 1 / Monthly Churn Rate
Why retention matters
According to Bain & Company, a 5% increase in retention can increase profits by 25-95%. HBR found that acquiring a new customer costs 5-25x more than retaining an existing one.
UGNARA's membership system helps improve retention by keeping your business visible in customers' Google Wallet and providing tools to stay connected.
Enter your numbers
Default: $214.95 (MaidCentral April 2026)
Residential: ~1, Commercial: ~2-4
Default: 5.68% (MaidCentral April 2026)
Default: 0.75x monthly contract value (Swept). Update if ticket × frequency changes.
Data sources and references
- Average ticket ($214.95): MaidCentral PCI Report (April 2026)
- Customer acquisition cost (0.75x): Swept Calculator — cost to acquire new client is 0.75x-1.5x monthly contract value
- Monthly churn (5.68%): MaidCentral PCI Report (April 2026)
- 5% retention = 25-95% profit increase: Bain & Company
- Acquisition costs 5-25x more: Harvard Business Review
See Cleaning Customer Retention Benchmarks for full methodology and qualifications.